• Diana Milieva Medical University - Plovdiv, Department of Language and Specialized Training
  • Yana Aksentieva Medical University - Plovdiv
Keywords: Text, words, images, technology, control


Contemporary relations between any text and the technological sciences pose problems related to specific textual solutions. Technological "discipline" of the text changes its scope, volume, format, features, and quality. Technological options for different formats, combinations and effects increase dynamically in electronic publishing and due to multimedia applications. There are textual compromises associated with various deformations such as textual compression in multimedia or text minimization on the Internet and Facebook.
In the multimedia perspective, the text as a component is a selected invariant of the traditional descriptive text. When arranging it in combination with a dose of visual reality, belonging to other sign systems, it is necessary to organize it in systematic lines of textual structures. There is a transition from linear to vertical text chains where text links are more often absent. The language is losing its position as the sole source of information. Several semiotics direct towards understanding. The image aquires a function that pushes aside language contrary to its original behavior of companion to language.
In a broader sense, the text is seen as a phenomenon of culture. When technological control transforms the message from the meaning of words to the content of images, another cultural model comes to existence. This new model changes the use and understanding of the text, although the information sources are units of the same level of meaning, looking for intersections to meanings. Other perceptual possibilities are formed in which images are perceived a priori, unlike the language that acts in an inward manner.
In the contemporary cultural model of digital information from heterogeneous texts (linguistic and non-linguistic), the perception of the message, as a conscious and perceived point of view, is based on words, as humans are "non-recoverably verbal".


Богданов 2014: Богданов, Б. Текст, говорене и разбиране. Пловдив: Жанет 45.

Владимирова 2011: Владимирова, И. Василий Иванович Кандински и принципът на вътрешната необходимост. В: Списание на Институт по модерността, бр.8 „Обекти и чувства”.

Богранд, Дреслер, Йовчева 1995: Богранд, Р., Дреслер, В, Йовчева, С. Увод в текстовата

лингвистика. София: Св. Кл. Охридски.

Борхес 2011: Борхес, Х. Избрани есета. София: Колибри.

Вендерс 2007: Вендерс, В. Усещане за място. София: Колибри.

Димитрова 1995: Димитрова, Ст. Проблеми на значението и текстови категории. В:

Лингвистика на текста. София: Проф. М. Дринов.

Растие 2003: Растие, Ф. Науки и изкуства за текста. София: ЛИК.

Рот: Рот, Ф. Романът ще стане екзотика, книгите губят битката с екрана.

Фадел 2002: Фадел, М. Реторика и разбиране. В: Литературен форум, бр. 5 (489),

5.02.2002 -11.02.2002.

Фелини 1986: Да направиш филм. София: Наука и изкуство.

How to Cite
Milieva, D., & Aksentieva, Y. (2018). THE TEXT AND ITS TECHNOLOGICAL CONTROL. Knowledge International Journal, 22(6), 1891 - 1894. Retrieved from