• Gazmore Rexhepi University of Prizren Ukshin Hoti, Prizren, Kosovo
  • Shqipe Rrafshi University of Prizren Ukshin Hoti, Prizren, Kosovo
Keywords: Entrepreneurship, Profit Optimization, Strategic Activities, SME Competitiveness, Innovations, capital increase


The main purpose of the study is to focus on the development of an empirical study that focuses on the Albanian economy. The need for this study is further exacerbated by the fact that SMEs serve as one of the instruments for restructuring a transition economy, which has unusual features compared to those that cite various theories of market economy development in general. How Binsey takes the steps of genuine startup is the hallmark of success in terms of genuine work interest. The problem of financial management of SMEs is limited, because such is their organization, so this study will focus mainly on one of the basic problems of the firm, and precisely on the effect of entrepreneurial behavior of the business unit on the results of his financial performance. In this period of great financial objectives, the organization of Albanian SMEs is still modest and not very evolved, referring to the financial objectives of business, financial function, ownership structures, financial management practices, performance measurement systems, etc. From this point of view, the study aims to focus and explain whether the entrepreneurial orientation of the firm's strategy measured through its entrepreneurial behavior will enable the firm to perform better financially and meet its objectives. Despite the various personal motives of a private firm‟s existence, the main goal of any business is to increase the owner‟s wealth. The main way to measure the achievement of this objective is through the success of financial performance of the business, reflected by various indicators such as sales growth, profit margin, better use of wealth, profit optimization, capital growth, etc. The purpose of the study is to find the best methods, forms and materials for the training of new employees and their preparation with modern methods for the workplace but also for the labor market in general, making enterprises as successful as possible. and their development to thrive in successful enterprises and towards economic development. Creating conditions in the organization of trainings which affect the concrete economic fields, in those areas where there is stagnation and lack of practical knowledge. The results of this research will guide us in continuing these trials, improving them in terms of practical application but also if the results propose us to create trainings with forms and other literature then we will have easier access and compilation. of the most advanced programs always in the training and preparation of new staff but also the existing ones for the labor market both in the country and abroad.


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How to Cite
Rexhepi, G., & Rrafshi, S. (2020). CRITICAL ENVIRONMENTAL VARIABLES AND THEIR IMPACT ON THE BUSINESS PERSPECTIVE. Knowledge International Journal, 40(6), 1115 - 1117. Retrieved from