THE ROLE OF CONSUMER CARE IN KOSOVO
Keywords:
business, care, behavior, communication, consumerAbstract
Today’s top companies in various businesses are moving towards customer care and their loyalty because most markets are in their advanced stage where competition is increasing and the cost of attracting new customers has increased.
As in the world economy in Kosovo in recent years we have seen an awareness of businesses about marketing and its perception. As a result, today in Kosovo we have a genuine marketing development, especially in businesses that are increasingly used in elaborating and presenting the services they offer in Kosovo.
Customer care management is related to behavior, ethics and mutual communication in businesses. Marketing finds application in customer care by applying various forms of promotion and nowadays in particular the form of direct line.
References
Beqaj, B., Krasniqi, A., & Beqaj, V. (2019). Consumer Satisfaction on Online Services in Kosovo. Zagreb International Review of Economics & Business, 22(SCI 2), 39-53.
Elmazi, L. (2005). ‘’Strategjitë e Marketingut’’, Tiranë
Gashi, R., & Ahmeti, H. G. (2021). Impact of social media on the development of new products, marketing and customer relationship management in Kosovo. Emerging Science Journal, 5(2), 125-138.
Jakupi, A. (2005). ‘’Metodologjia e punës shkencore kërkimore’’ ,Prishtinë
Koli, Z., & Llaci S. (2008). ‘’MBN’’ botimi i II-të, Tiranë
Kume, V. (1999). ‘’Menaxhimi Strategjik’’ , Tianë
Rama, H. (2019). Consumer protection and care in Kosovo.
Ramosaj, B. (1998). ‘’Menaxhmenti’’ Rilindja, Prishtinë
Xhokaxhi, V., & Kume, V. (1998). ‘’Marrja e vendimeve menaxheriale’’, Tiranë
Ligji mbi mbrojtjen e konsumatorit
Shoqata e mbrojtjes se konsumatoreve