THE ROLE OF CONSUMER CARE IN KOSOVO

Authors

  • Bajram Hasani Giilan, Kosovo

Keywords:

business, care, behavior, communication, consumer

Abstract

Today’s top companies in various businesses are moving towards customer care and their loyalty because most markets are in their advanced stage where competition is increasing and the cost of attracting new customers has increased.

As in the world economy in Kosovo in recent years we have seen an awareness of businesses about marketing and its perception. As a result, today in Kosovo we have a genuine marketing development, especially in businesses that are increasingly used in elaborating and presenting the services they offer in Kosovo.

Customer care management is related to behavior, ethics and mutual communication in businesses. Marketing finds application in customer care by applying various forms of promotion and nowadays in particular the form of direct line.

References

Beqaj, B., Krasniqi, A., & Beqaj, V. (2019). Consumer Satisfaction on Online Services in Kosovo. Zagreb International Review of Economics & Business, 22(SCI 2), 39-53.

Elmazi, L. (2005). ‘’Strategjitë e Marketingut’’, Tiranë

Gashi, R., & Ahmeti, H. G. (2021). Impact of social media on the development of new products, marketing and customer relationship management in Kosovo. Emerging Science Journal, 5(2), 125-138.

Jakupi, A. (2005). ‘’Metodologjia e punës shkencore kërkimore’’ ,Prishtinë

Koli, Z., & Llaci S. (2008). ‘’MBN’’ botimi i II-të, Tiranë

Kume, V. (1999). ‘’Menaxhimi Strategjik’’ , Tianë

Rama, H. (2019). Consumer protection and care in Kosovo.

Ramosaj, B. (1998). ‘’Menaxhmenti’’ Rilindja, Prishtinë

Xhokaxhi, V., & Kume, V. (1998). ‘’Marrja e vendimeve menaxheriale’’, Tiranë

Ligji mbi mbrojtjen e konsumatorit

Shoqata e mbrojtjes se konsumatoreve

Downloads

Published

2021-12-15

How to Cite

Hasani, B. (2021). THE ROLE OF CONSUMER CARE IN KOSOVO. KNOWLEDGE - International Journal , 49(1), 85–87. Retrieved from https://ikm.mk/ojs/index.php/kij/article/view/4622