IMPACT OF THE ORGANIZATIONAL CULTURE ON THE EMPLOYEE MOTIVATION AND IMPROVEMENT OF THEIR ENTREPRENEURSHIP POTENTIALS

Abstract

Organizational culture shapes the behavior of employees, taking its share and influence in all aspects of
work, which also reflects on the final organizational results. Organizational culture is an organizational system of
shared values and norms, along with appropriate behavior, which defines what is important to the business
organization and which attitudes, beliefs, and behaviors are appropriate. In fact, organizational culture is that part of
the organization that sends "signals" to employees about what is desirable and what is undesirable behavior, what is
valued and valued in a particular organization. However, in order to see the positive aspects of organizational
culture, it is necessary to have an alignment between the management of the organization and the level of placement
of the organizational culture. The progress of employees, in a business organization that takes care of its continuous
growth and development, can be realized only through an effective system for managing the performance of
employees in order to encourage their creativity and entrepreneurship potential. Consequently, if employees do not
have values, beliefs and behavior in accordance with the strategy of the business organization, then they work
against themselves, but also against the organizational goals, which may ultimately result in the departure of the
individual from the organization, with consequent overall performance. and performance. In order to properly set the
organizational culture in the business organization, in order for it to help in the process of employee motivation, it is
important to point out the need for efficient and effective communication, both between employees and between
management and employees in the organization. In addition, a series of analytical studies confirm that 85% of
conflicts in business organizations depend on effective communication and interpersonal skills of employees.
Reducing the level of conflict provides a higher level of motivation for employees, who believe that the
organizational culture gives a positive incentive and contribution to the development of personal and professional
performance. Motivated employees, not only create a good work environment, they are also of great importance for
the contribution to the organization, in order to develop all potentials and performance. Consequently, the
organizational culture greatly contributes to the employees themselves feeling comfortable and fulfilled, as well as
by finding their place, value and job qualities, to incorporate them into productive business processes.
The main goal of the work and the conducted research is insight into the importance of organizational culture in
encouraging a higher level of employee motivation, with special emphasis on the development of personal and
entrepreneurial potentials.