KNOWLEDGE AND LIFELONG EDUCATION AS A FACTOR IN THE COMPETITIVENESS OF ENTREPRENEURSHIP
Keywords:
knowledge, learning organization, entrepreneurshipAbstract
The main goal of this paper is to examine all forms of the impact of new knowledge that small businesses
can use to increase their competitiveness. Special attention will be devoted to the research of various aspects of
understanding knowledge as a fundamental entrepreneurial resource, with a special emphasis on the production and
management of knowledge and the organization based on knowledge, that is, the organization that learns. A special
chapter will also be devoted to education, with a focus on lifelong learning, training and development. Within the
thematic units, an attempt will be made to examine the hypothesis that new knowledge and lifelong education are a
factor in increasing the competitiveness of small businesses. The research methods in this paper are suitable for
social sciences in a general sense. The conclusions we reached show that new knowledge, acquired through lifelong
education, is the main factor that contributes to increasing the competitiveness of companies in modern, turbulent
business conditions. In the industrial era, knowledge was in the function of servicing machines, existing processes
and products, and its main role was to increase labor productivity, when large corporations and mass production that
was easily marketed were the main drivers of the economy. However, today, in the conditions of a saturated market,
the focus is on increasing the amount of information and knowledge with the aim of increasing efficiency in terms of
creating a higher quality product with added value in knowledge, not in built-in material or physical work. More and
more, knowledge is sold, not raw materials and materials. Ruthless market competition forces today's business
entities to use new information and knowledge. In the transition from an industrial to a knowledge economy,
information becomes an important resource, and information and communication technology (ICT) becomes a
fundamental infrastructure, so the development of these technologies accelerates business and shortens the
production and business cycle.
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