MC MARKETING: MCDONALD'S MARKETING STRATEGY

Abstract

McDonald’s continues its conquest of the world. The hamburger is not, contrary to what is often claimed, an American diet for adolescents. It represents the first food that undermines all culinary cultures and destroys traditional ways of eating. It plays on the crisis of social and family institutions. It is also a prototype of modernist business which, under the guise of psychologizing the work relationship, disqualifies men as much as customers or food. McDonalds represents the most famous brand in the world after Coca-Cola. McDonald’s with 80,000 billion hamburgers sold worldwide and its presence in more than 80 countries still stands out. McDonald’s is also my marketing strategy. Technical management represents all power. It is not only the sum of particular standards of manufacturing and marketing of products. It represents a conception of life in business and society.
McDonald's marketing is above all unforgettable names like Big Mac, Potatoes, Caramel Sunday, Happy Meal, Mac Flurry... These few words resonate with millions of people around the world and prove to what extent McDonald's marketing is well thought out. In this article, we will see how McDonald’s marketing strategy works and how it has evolved. McDonald's has been a pioneer in fast food marketing, from its early days, when clowns like Ronald McDonald's were used to attract children to more sophisticated strategies like working with influencers, social media campaigns, or numerous product placements. Its main objective is to increase sales by targeting specific audiences, a classic in marketing, but we will see all of that in detail in this article.