INFLUENCE OF FASHION PRODUCT REDESIGN ON THE IMPROVEMENT OF PRODUCTION PREPARATION AND MANAGEMENT IN TEXTILE COMPANIES

Abstract

Modern industrial trends in the fashion industry demand that companies digitize their organizational and production processes. A dynamic external environment such as fashion implies innovative activities of companies with the aim of business stability, competitiveness and profit growth. The development of new models of clothing products in the segment of designing and shaping prototypes is based on the construction preparation on the application of computer systems supported by advanced technologies. Computer 3D design of fashion products using the CAD system, as well as automated technological production processes, have been represented on the scene of the fashion industry for many years. The specificity and great diversity of the properties of the materials used to make fashion products or for certain product segments affects the complexity of the application of computer 3D design and testing of the prototype itself. The paper presents research related to the creation of a new fashion product through the redesign of existing ones using CAD systems and virtual product design. Using a 3D anthropometric model, a redesign of the existing model was carried out, inspired by artistic elements and textile structures that can be printed on textile surfaces or skin. A large number of variations of the model's appearance were obtained, directly ready for the visual design of the garment, with a small correction during modeling. Product placement on the fashion market, created by redesigning clothing items is a prerequisite for modern business, adapted management, sustainability of the circular textile industry, reduction of fast fashion, reuse of textile products, as well as economically profitable fashion products. Changing the traditional way of working and applying modern management methods can improve the market performance of fashion companies and directly affect the correlation with customers and consumers. Investing in this way of working enables better positioning and duration in the modern fashion market. Textile companies should take responsibility for their products along the value chain, including responsibility when their products become waste.