THE RISK MANAGEMENT INFLUENCE ON THE OPERATIONS OF THE COMPANY

Abstract

The primary goal of a modern company is to preserve and increase its value. The essence is tracing and implementation of a sustainable development path of the company based on the analysis of its position, development trends in the environment, the probability of negative events and milestones, and the aspirations of direct competitors, whose behaviour, among other things, is related to the company’s current performance and strategy. Risk is a natural companion of all important decisions (on target markets, choice of technologies, structural portfolio of business, investments, methods of financing). These decisions lead to the allocation of resources that should allow the value to be preserved or increased. Consequently, the risk that is inherent or caused by decisions in the company is assessed from the aspect of the influence on operations. Due to all this, attention is focused on the impact of risk management on the operations of the company as a research problem. Most research in this field deals with financial risks for which, accordingly, appropriate criteria and tools for its management have been developed, primarily in the form of financial derivatives. Only a small number of studies have been dedicated to the application of an integrated risk management process in a company in the real sector. Consequently, there was an opportunity to cover this under-explored area when it comes to risk management with the given paper. The subject of this paper is the influence of risk management on companies’ operations on the example of companies operating in the Rasina district. Given that risk management in each company is a complex system of identifying, measuring and monitoring relevant risks, as well as making adequate decisions that align the exposure to given risks with a defined risk appetite, the authors will try to process the complete process of risk management, which shapes all activities in the process of risk management and risk-related decisions from the perspective of influence on operations and the value of the company on a specific example of companies from the Rasina district in Serbia. The general goal of this paper is to point out that the risk management system is a complex process, by which organizations methodologically take into account the risks associated with their activities in order to achieve continuous profit, both within each activity and in the entire portfolio of activities.