OPPORTUNITIES FOR IMPROVING THE SOCIAL DIMENSIONS OF LOGISTICS SERVICES

Authors

  • Vanya Banabakova Vasil Levski National Military University, Bulgaria

Keywords:

social logistics, social marketing, social policies, logistics service

Abstract

Activities such as logistics and marketing, through their contemporary manifestations - social logistics and social marketing, can be seen as elements of social policy. The most important prerequisite for the development of social logistics and social marketing as elements of the common social policy is awareness of their focus on the needs of society as a whole and of individuals, improving the quality of life, protecting the environment and achieving sustainable development. Social marketing promotes ideas in this direction, and social logistics puts them into practice. Socially, logistics should be developed in the following three areas: social logistics; socially oriented business logistics based on the concept of corporate social responsibility; and implementation of social practices by logistics providers. Social logistics is entirely based on the logistic concept, but instead of the economic system, the social system is considered, and individuals and the links between them are perceived as elements and corresponding links of the logistics chain. These logistics applications are based on basic logistical assumptions and principles, but they have a specific social direction. The purpose of the management of material flows and the accompanying information flows in these fields is to achieve the desired social effect, which is measured by the degree of satisfaction of basic social needs. In social logistics, members of the public are not just consumers who buy goods or services, but people who need protection and a higher quality of life. Social logistics applications are related to fundamental civil rights, such as the right of people to be protected, healthy and to settle their life at different levels. The implementation of social logistics in the public sphere requires active state intervention and the establishment of the necessary logistics structures at the national, regional and municipal levels, the appointment of logistics specialists and the use of the experience gained in the field of business logistics.
The article sets out tools for implementing European social practices that relate to logistical tools and complement each other. The interaction between logistics and marketing has been explored and the role of application of customer relationship management (CRM) systems as a prerequisite for the social behavior of the organization has been highlighted. The characteristics of social marketing are presented in two areas of application - in the public sector and in the business sphere and the aspects of interaction between social logistics and social marketing are outlined in order to achieve a synergistic effect for the development of social policies. Models for improving the social dimensions of logistics services in two directions are proposed - a model for assessing the social impact of logistics services and a marketing model for satisfying the users of logistics services with quality, service and value. The proposed models are interconnected on the basis of the interaction between social logistics and social marketing and aim to increase the level of satisfaction of people's needs, their satisfaction and quality of life.
The purpose of the article is to explore the opportunities for improving the social aspects of logistics services through the application of appropriate tools and models

References

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Published

2021-10-07

How to Cite

Banabakova, V. (2021). OPPORTUNITIES FOR IMPROVING THE SOCIAL DIMENSIONS OF LOGISTICS SERVICES. KNOWLEDGE - International Journal , 48(1), 79–85. Retrieved from https://ikm.mk/ojs/index.php/kij/article/view/4683

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