THE QUALITY OF THE ANIMATING PRODUCT AS A COMPETITIVE ADVANTAGE IN THE HOTEL INDUSTRY

Abstract

The modern tourist has higher and higher requirements, he is not satisfied only with rest, but he is looking for and wants to participate in various creative activities, to play sports, to be a spectator and to participate in evening shows, ie. in a word, he is looking for "360 ° entertainment".
Vacation is no longer just a nice place (destination), a good hotel and excellent food. It is an opportunity for people to do what they have always wanted. To pamper that child thirsty for adventure, games and fun, which each of us carries with us and which we often forget. If restaurant and hotel services satisfy some primary needs for comfort and security, then animation is designed to meet the needs of the higher levels of Maslow's pyramid, namely socialization, self-knowledge and self-improvement.
The subject of this report is the quality of the animated product. The object is the hotel industry as a subsystem of the "Tourism" system. The aim is to emphasize the animation service in hotels as a leading competitive advantage. In order to achieve this goal, the advantages of offering animation in the hotel industry are also presented.
In conclusion, we come to the conclusion that the main effect of the animation for a hotel is to increase the complexity of the offer, and hence greater satisfaction of tourists. This increases the number of repeat and multiple visits, as well as attracting new visitors. For the hotelier, this is already a guarantee for increasing revenues, respectively the realization of higher profits. The animation contributes to increasing the quality of all services offered.