COLLECTIVE MEMORY TRANSFERRING KNOWLEDGE OF THE PAST TO FORM THE FUTURE
Keywords:
collective memory, agriculture, knowledge transferAbstract
"Collective memory" contributes to the development of economic activity in any field of the material production. The aim of the present study is to learn about the impact of the psychological and social phenomenon "Collective Memory" on Bulgarian agriculture and economy. What changes are applied in the agricultural sector because of this phenomenon had been a long-standing question for researchers, because of the role of the sector for expansion of local communities, prosperity of the regional economy and for strengthening the national economy. The focus of this study is to reveal how collective memory is changing the shape of Bulgarian agriculture. The study of this phenomenon uses interdisciplinary knowledge and skills to apply an appropriate methodological framework. Using the scientific method, the authors approve appropriate methodological solutions, including desk research, interviews, and fieldwork in mountainous and valley areas in Bulgaria. We share other authors idea, that the created collective memory, no matter real or imposed affects the translate to behavior of the individuals and nations. Collective memory is built under the influence of several factors, one of which is the state presentation of events to society. Collective events are most likely to contribute to a long-term collective memory or be the factor for social perception of the past, when they influence long-term social change, are emotionally charged, provide an abundance of social and emotional enterprises, are often perform / rehearse through the media, connect with collective introduction and commemorative rituals, which can be recognized by institutions and individuals. To take a closer look at "Collective Memory" in Bulgaria, we have presented various components / factors in the formation of collective memory and added a "case study" to present relational effects on the phenomenon / process in agriculture by applying theoretical framework that includes: Socio Historical Theory and Dynamic Theory. An example in this filed we are interested in, is the state of land relations after the development of the planned economy, the sale of land in natural restitution that cause problems in Bulgarian agriculture, which is a direct manifestation of collective memory. This is evident from the analysis of the narratives in conducting field work. The importance of the process of memory restoration is shown, in which memory is a factor, that strengthens the evidence of the past and the opportunities for transportation to the present active introduction at individual, local, regional, and national levels.
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