HOW TO EVALUATE COMPANY MOTIVATION IN A TRAVEL ORGANISATION USING PROJECT PORTFOLIO MANAGEMENT

Abstract

The target of this paper is to identify current motivational trends amongst staff at ZZ Travel – a middle size travel agency based in Sofia, Bulgaria and to offer recommendations to improve their motivational level taking into consideration the theories of motivation and analytical frameworks. The purpose of this paper is to prove that motivation has a significant importance for achieving a company’s success and according to the results to establish a more accurate framework on how to effectively apply motivation in the travel industry. The methodology for this paper has been conducted through evaluating motivation in Travel Agency ZZ, by way of a questionnaire completed by the staff. We received 21 responses from different people engaged in the company. The main research methods are based on cases from already tested world practices and our own research is based on “personal experience” of the staff. The "comparative method" is used by comparing different motivational methods in the travel organisation. Based on the cases and the conducted imperial research, common methods have been applied - analysis and synthesis (the individual parts are analysed and subsequently the synthesis of all analysed parts); induction - derivation of general cases based on case studies; deduction - transfer of general cases to private ones and comparison - comparison of characteristics and data. The results from this paper prove that motivation plays one of the most important roles among the company employees. The "statistical method" has been applied - data based on the statistical survey has been analysed, as well as the "qualitative method" (to emphasise the importance of the survey) and the "quantitative method" (as a summary of statistics from the empirical study). In the last part of the paper, there is an action plan to be used as a way forward to motivate staff.