GLOBAL STRATEGY - A REQUIREMENT FOR PERFORMANCE ON FOREIGN MARKETS
Keywords:
global strategy, globalization, marketAbstract
The real philosophy for companies nowadays is when they are speaking about globalization. Even the biggest pessimists agree with that, while saying that the globalization destrous certain orders in different economies. This is the main reason why every opportunity which gives access to the world market fo the companies shall never be missed.
The strategy which shall be formed must be different from the foreign strategies of the companies because of the different elements which have their own market. This it the main reason why in this paper the authors try to develop a global strategy.
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