REPORT ON CASE-BASED STUDY OF CULTURE-FORMING ELEMENTS WITHIN SELECTED COMPANY CULTURE

Abstract

This paper is concerned with communication and culture-forming elements within companies. The
purpose of this paper is to report on the study that was conducted in order to decide whether culture-forming
elements of company culture in the Slovak business context have a considerable impact on job satisfaction of the
employees. The most crucial concepts of this paper are the culture-forming elements and the term job satisfaction.
The role of language and culture is closely explained in relation to these core concepts. This paper also draws
attention to intercultural communication, company culture, job satisfaction and it maps current situation within the
field emphasising the strong influence of the American tradition of the corporate culture. It examines mutual
influence of the values on the national and organizational levels. Findings are set forth based on the case-based study
analysis of company culture enhanced with a data-driven approach. This in-depth analysis of company culture
serves as a sample confirming the interrelationship between the culture-forming elements and job satisfaction and it
explores tendencies and strategies such as taking control of fluctuation and job performance. Besides, a unique
linking between the language element and other elements such as vision has been recognized. These insights
exemplify strong dependence on the culture-forming elements and job satisfaction. The findings reported in this
paper refer to the differences in the perception of culture-forming elements and it also examines the origin of various
company-culture elements comparing trends to American corporate culture. This paper addresses the formation of
company culture in terms of knowledge from Communication studies, Cultural studies, Intercultural Communication
and Sociolinguistics and recommends transferring knowledge from these fields into practical applications. Insights
highlighted in this paper can help professionals from Human resources and Communication departments when
forming and re-building attractive company cultures strengthening employee job satisfaction whereby it highlights a
need for interdisciplinary cooperation in order to transfer the knowledge from these scientific fields into practical
application and let modern society benefit from the contemporary findings from Humanities. Based on this cultural
research, this paper does not only offer recommendations for the selected company, but it brings contributions in
terms of company culture. The outcome of this thesis contributes highly to the best practices shared within business
studies and provides the east innovation efforts in Slovakia with ways to empower their company cultures and so to
motivate their employees and it is believed that application is not bound only to Slovak business context.