THE POSSIBILITY OF REVITALIZING RURAL AREAS THROUGH THE PROMOTION OF CULTURAL TOURISM IN THE REPUBLIC OF SERBIA
Keywords:
rural areas, revitalization, promotion, cultural heritage, the Republic of SerbiaAbstract
Special forms of tourism, among which rural tourism is a significant one, can significantly contribute to
the development and "revival" of rural areas. The product of rural tourism refers to a stay in the rural environment
and the natural environment is a symbol of traditional hospitality and cultural values of the local population. The
form of rural tourism, based on heritage and cultural-historical values, is an integral part of the economic strategy,
which emphasizes cultural-historical resources and influences their strong promotion. The Republic of Serbia has
potential for the development of rural tourism, which is reflected in the possession of natural resources, an
unpolluted environment, rich biodiversity and ecosystems. Natural resources along with cultural heritage represent
an important factor in the development of rural tourism in the Republic of Serbia. The subject of the paper is the
analysis of the possibility of improving the rural areas of the Republic of Serbia through the development of cultural
tourism. The aim of the paper is to examine the potential of revitalization of rural ambient units through the
valorization and promotion of cultural and historical heritage in the Republic of Serbia
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