CUBISM WITH ITS AESTHETIC PARADIGMS AS AN AVANT-GARDE CULTURALARTISTIC MOVEMENT AND AN ART PRINCIPLE FOR CREATING ANALOGUE FASHION SOLUTIONS

Abstract

Design in applied art is a process of creating and developing a plan for an aesthetic and functional object,
which requires appropriate research, thinking, modeling, adaptation and creation. Aesthetics today appears in
various forms of art. Therefore, when we talk about something that creates an aesthetic experience, we are usually
talking about some form of art. The focus of aesthetics is not limited but directed towards aesthetic ideas, ideals and
sublime appearance. Cubism as an artistic movement is a new way of representing the world. We could associate the
beauty of Cubism with the unconventional value, because its aesthetic paradigms penetrate the elements that
surround our environment. The works are deformed, illogical, irrational, broken down into small details. Still life
and portraiture are like a set of geometric shapes that interact with each other. This direction with aesthetic
paradigms turns into a special form of the avant-garde, where sharp angles, straight lines and neutral colors play a
dominant role. Artistic pictures - still life, portrait – do not have to look real, they are like a puzzle that the viewer
has to mentally put together, while the consumer has to feel fashion and always need change, because it itself
changes daily in direction of something new and different. The very idea of designing analog fashion solutions on
the theme of “Cubism“ is derived from the feeling and perception that Cubism is an artistic movement, which finds
the most ordinary spatial patterns and configurations of things, phenomena that represent all the complexity and
diversity of life. At its core, Cubism perceives the world through geometric forms. It can be seen that the works are
dominated by the concept of geometric simplification of the forms of the human body. All these aspects combine
into a simple and unique form or symbol, but each of them provides a key to interpretation, each offering a distinct
“reading“ of the image. A person's abilities and imaginations are sometimes simply amazing, because they develop
and express their creativity in different ways. From such a concept came the cubist style, a style of something
extraordinary and interesting. Cubism as a cultural artistic movement, with its artistic principles, shows free forms,
bizarre construction of figures and objects, as if light currents passed through the objects and tried to show the object
from different angles. Thanks to the created creations on the theme of cubism, the world is introduced to the style of
flat forms without perspective with completely new and unusual colors, which communicate with each other. This
artistic movement, possessing all these aesthetic paradigms and artistic principles, still manages to influence the
creation of absolutely unconventional analog fashion solutions today.