THE IMPORTANCE OF INFORMATION TECHNOLOGIES IN THE PROMOTION AND SALE OF HOTEL SERVICES
Keywords:
tourism industry, internet technology, economic benefit, hospitalityAbstract
In today's digital society, companies must adopt Internet technology or risk being overshadowed by other companies that successfully adapt to new technologies. The use of information technologies has become a necessary way to market tourist destinations. Every traveler wants to have a pleasant experience on their vacation or business trip. A well-designed website can make travel planning much easier for the traveler by providing all the necessary services in vacation planning. Internet-connected distribution channels in the hotel industry are experiencing explosive growth, becoming the dominant way to book hotel rooms. With the constant development of new information technologies, it is clear that in the future the majority of hotel capacity reservations will be made via the Internet in a dynamic context. It is now clear that bookings will increasingly be made via handheld electronic devices (Android mobile phones, tablets, etc.). Hotels are being forced to keep up with modern information technology as the search continues for better ways to sell hotel rooms online.
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