APPLICATION OF PROMOTION IN SMALL AND MEDIUM BUSINESS IN KOSOVO

Abstract

Promotion application as one of the key elements of marketing mix and is still a challenge of companies,especially for production companies.Although the last years the promotion is increased,the economic climate and the competition of imported products and unfairmarket contuinel to be a principal abstacle for a higher application of products promotion forms.The present research will present the inportance of promotion forms especially in sales advancement that are included in sales promotion as well as the results of resarchimg questions,for production companies.Which is the inportance of promotion in relation to production companies?How much is influenced the promotion in the progress and the development of promotion companies?Wich are the most used promotion forms applied hyproduction companies to promote their products?How much the companies invest for promotion?
This research elaborates the theoretical aspect regarding the academic debates and definitions regarding sales promotion,progress of sales.
Here discussed about the promotion forms that one of the companies applied to promoteits products. There are show mang attractive and inexpensive promotion forms.