DIGITAL TRANSFORMATION AND PRODUCTIVITY
Keywords:
Digital transformation, Productivity, Management, OrganizationAbstract
Due to the impact of the digital revolution, there has been a notable elevation in standards across the board. Furthermore, the recent challenges posed by the pandemic have further complicated the intricate landscape of the business world. This realm gives rise to a multitude of diverse discussions, yet remains a topic commonly deliberated among scholars with a focus on productivity perspectives. While research papers on Digital Transformation have undergone progressive development over time, their quantity has witnessed a significant surge only recently. This scholarly article makes reference to pertinent scientific contributions spanning various tiers, accentuating and immersing within the context of North Macedonia. The research delves into the components of digital transformation, encompassing facets pertaining to the magnitude of information and communication, nuances of business modeling, and enhancements of business processes. Notably, the success of Digital Transformation is heavily contingent upon modifications in process and operations management. It is crucial to recognize that merely incorporating information technology is insufficient for effecting IT-enabled changes.The empirical analysis embraced a dual-phase approach involving consecutive rounds of questionnaires. The initial phase centered around closed-ended questions, while the subsequent phase involved interviews featuring open-ended inquiries. The results were subject to both quantitative and qualitative assessment, drawing insights from a diverse array of industries. These insights pertained to their digital transformation processes, predominantly aligning with respondents' perceptions of productivity. In this vein, the research endeavor seeks to make a geographical contribution by identifying variables associated with the digitalization or digital transformation processes within companies situated in North Macedonia. The findings imply that there is a biased response from various stakeholders, indicating a modest correlation between the process of change and productivity. As the process of digitalization necessitates a certain degree of change, it can be inferred that digitalization potentially exerts specific effects on productivity.
References
Aly, H. (2018). Digital transformation, development, and productivity in developing countries: Is artificial intelligence a curse or a blessing? Review of Economics and Political Science. Advance online publication.
Andes, S., & Castro, D. (2009). Driving a Digital Recovery: IT Investments in the G-20 Stimulus Plans. The Information Technology & Innovation Foundation.
Bellantuono, N., Nuzzi, A., Pontrandolfo, P., & Scozzi, B. (2021). Digital transformation models for the I4.0 transition: Lessons from the change management literature. Sustainability, 13(23), 12941.
Brennen, J. S., & Kreiss, D. (2016). Digitalization. In K. B. Jensen, E. W. Rothenbuhler, J. D. Pooley, & R. T. Craig (Eds.), The International Encyclopedia of Communication Theory and Philosophy (pp. 556-566). Wiley-Blackwell.
Corrado, C., Haskel, J., & Jona-Lasinio, C. (2016). Intangibles, ICT and industry productivity growth: Evidence from the EU. Cambridge University Press.
Damanpour, F. (1996). Organizational Complexity and Innovation: Developing and Testing Multiple Contingency Models. Management Science, 42(5), 693-716.
Dremel, C., Wulf, J., Herterich, M., Waizmann, J., & Brenner, W. (2017). How AUDI AG established big data analytics in its digital transformation. MIS Q. Executive, 16(2), 81–100.
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
Hannula, M., & Lönnqvist, A. (2005). How the Internet Affects Productivity. Tampere University of Technology.
Haskel, J., & Westlake, S. (2017). Capitalism Without Capital: The Rise of the Intangible Economy. Princeton University Press.
HBR Analytics Services. (2014). The Leadership Edge in Digital Transformation. Harvard Business Review.
Mićić, L. (2017). Digital transformation and its influence on GDP. Economics, 5(2), 135-147.
Pilat, D., & Criscuolo, C. (2018). The future of productivity: What contribution can digital transformation make? Policy Quarterly, 14(3).
Polák, P. (2017). The productivity paradox: A meta-analysis. Information Economics and Policy, 38, 38-54.
Reis, J., Amorim, M., Melão, N., & Matos, P. (2018). Digital transformation: A literature review and guidelines for future research. In World Conference on Information Systems and Technologies (pp. 411-421). Springer.
Thompson, H. G., Jr., & Garbacz, C. (2007). Mobile, fixed line and internet service effects on global productivity efficiency. Information Economics and Policy, 19(2), 189-214.
Van Ark, B. (2019). Navigating the new digital economy: Driving digital growth and productivity from installation to deployment. Conference Board.
Van de Ven, A., & Poole, M. (1995). Explaining development and change in organizations. Academy of Management Review, 20, 510–540.
Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & development in times of digital transformation: Facilitating a culture of change and innovation. International Journal of Advanced Corporate Learning, 10(1).
Waeger, D., & Weber, K. (2019). Institutional complexity and organizational change: An open polity perspective. Academy of Management Review, 44, 336–359.
Waverman, L., Meschi, M., & Fuss, M. (2005). The Impact of Telecoms on Economic Growth in Developing Countries. The Vodafone Policy Paper Series, 2(03), 10-24.
Weill, P., & Woerner, S. (2018). Is your company ready for a digital future. MIT Sloan Management Review, (Winter), 21–25.
Yin, R. (n.d.). Case study research - design and method. SAGE.
