THE IMPORTANCE OF COMMUNICATIONS IN SPORTS
Keywords:
communication, sport, communication-sport relationship, mass mediaAbstract
Communication today is becoming a key precondition for success in sports. This conditionality refers mainly to relations with the media as a key factor for development of sport, sport-clubs, but also a key component for the development of modern athletes on an individual level. The promotion of the effective communication-sports relationship and good practices in this field should emphasize the positive and minimize the negative effects of this relationship in practice.
In democratic societies, the mass media, as mediators between the government and the public, should inform the public about all relevant topics of public interest to the community, including sports, so that individuals can properly form the public opinion and participate in the maters of public interest and concern.
In this paper, sport is considered as a social phenomenon where all social formations or systems directly affect its development, and thus its position in society. The abundance of sports information nowadays does not lag behind information from the field of politics, economics, or any other field. The interest in considering the communication-sport relationship stems from the fact that no significant sporting event can happen and not be offered as information to the mass audience.
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