HUMAN RESOURCE MANAGEMENT IN MODERN ORGANIZATIONS - THE EXAMPLE OF „ALFA-PLAM“, VRANJE

Abstract

The turbulent historical development of humanity indicates that people had the need for various types of organizational activities, and at the beginning these were groups. The association of people into groups was initially aimed at survival. Only united could they survive against animals in hunting and tribal wars. The group as a group of people enabled man to survive and go through different evolutionary stages. These are the first forms of organization that changed over time, and thus the goals of that organization. In the same way, individuals could not complete many tasks alone, so they were forced to join groups, so that by achieving common goals, they could more easily achieve personal goals. Basically, the purpose of their association was to achieve more with as little work as possible. From the above, it is clear that the "germs" of human resources management are related to the need of each group to have a leader at the head. The leader is the person from the group with the greatest personal authority to whom she has entrusted that role, expecting him to realize the interest of the group in the most efficient way. This is a man with strong abilities to organize people to achieve set goals, and today we call such people managers. In this paper, the modern approach to human resources management will be presented on the example of the well-known Vranje and Serbian company "Alfa Plam". The goal of the research is imposed by the topic of the work and is related to pointing out the importance of human resources management with special reference to the company "AlfaPlam" from Vranje, which has become a synonym for successful business because it consistently applies methods and procedures of human resources management. Namely, the company takes care of each of its employees, for which the human resources managers in the company are responsible. As a positive example, we state that on the company's website you can find CVs for each employee along with information about their progress in the company, training, bonuses received, and possible sanctions.Among the research methods used in the work were "desk" research methods as well as data collection through tests in the company itself. Through the research process, we came to the result that the company "Alfa Plam", which enjoys an international reputation, is successful in its work precisely because it consistently applies modern postulates of human resources management, while improving and consciously improving them.